About
Design Process
Audience
Users
User Flow
Wireframes
Design System
UI design & Results
About
Design Process
Audience
Users
User Flow
Wireframes
Design System
UI design & Results
TESTING
User testing
Final corrections
UI DESIGN
Visual concept
Design system
Components library
Animation
Interactive prototype
PROTOTYPING
Functional prototype
User flow
Wireframes
RESEARCH
User audience
User interview
Job & user Stories
Competitive analysis
moodboard
About
Design Process
Audience
Users
User Flow
Wireframes
Design System
UI design & Results
Nathan Zhao, 41
Senior Motion Graphics Designer
Toronto, Canada
Bio
Nathan has been in the creative industry for nearly two decades, with deep expertise in motion design. While successful in his current role, he feels the need to stay ahead by learning more about 3D design and creative direction. As a father of two, time is limited, so he prioritizes flexible, high-quality learning experiences that can fit around his schedule.
Relationship with Online Learning:
Nathan has a Coursera certificate and subscribes to LinkedIn Learning but finds most platforms too generalized or not tailored to design professionals. He's looking for a mobile-first experience where he can both learn on the go and possibly mentor junior designers through a connected community or showcase space.
Laura Rocha, 29
Freelance UI/UX Designer
São Paulo, Brazil
Bio
Laura is an ambitious freelance UI/UX designer who transitioned from print design three years ago. She’s passionate about creating inclusive digital experiences and wants to eventually lead design teams in tech startups. Based in Brazil’s bustling creative hub, she juggles multiple client projects and is constantly seeking ways to refine her design thinking and technical skills.
Relationship with Online Learning:
Laura has used platforms like Domestika and Skillshare, but often finds them either too surface-level or lacking structure. She’s looking for a more guided experience that connects learning to real career outcomes. She values apps that offer practical, project-based learning and wants a tool that combines both education and job discovery in one ecosystem.
About
Design Process
Audience
Users
User Flow
Wireframes
Design System
UI design & Results
As a first
time User
Course selection: I want the ability to choose a course based on my personal goals, with clear information about its duration, reviews, and cost. This helps me make informed purchase decisions and avoid choosing a course that doesn’t meet my needs
As an online
School Student
Access to Educational Materials: I expect to have access to a variety of learning resources, including video lessons, interactive assignments, written materials, and other relevant content. I also anticipate that these materials will be well-structured and easily accessible, allowing me to quickly locate the information I need.
Flexibility in Study Time: I want the freedom to study at my own pace and on my own schedule, making it easier to balance learning with work and other personal commitments.
Support and Assistance: I expect to have access to timely support and guidance, whether I need help with course content, navigation, or technical issues within the app. This will help me resolve any difficulties quickly and continue learning without unnecessary interruptions.
As a course
graduate
Post-Course Support: I would like assistance with my job search after completing the course, helping me apply the skills I’ve gained in real-world settings and take the next step in my professional journey.
About
Design Process
Audience
Users
User Flow
Wireframes
Design System
UI design & Results
About
Design Process
Audience
Users
User Flow
Wireframes
Design System
UI design & Results
Icons
Colours
Main
Background
Buttons
Text
Typography
H1 text 36 px
H2 text 32 px
H3 text 24 px
H4 text 10 px
Links & text 24px medium
Text 10px regular
Tab Bar
About
Design Process
Audience
Users
User Flow
Wireframes
Design System
UI design & Results
Career
This app is designed to be a complete ecosystem for creative professionals who want to advance their careers with purpose and structure. By offering a curated library of design-focused courses and lectures—ranging from UI/UX and branding to motion graphics—it allows users to develop relevant, real-world skills at their own pace. Each course is paired with clear outcomes, hands-on projects, and peer-reviewed feedback, helping learners not just absorb knowledge but apply it confidently. With personalized course recommendations based on individual goals, users can focus their time and energy where it matters most.
Learning
Beyond learning, the app bridges the gap between education and career development. Users can build a professional portfolio directly within the platform, making it easy to showcase projects, resumes, and creative identity all in one place. A built-in job board tailored to the design industry helps users discover and apply for relevant opportunities, while ongoing support tools like progress tracking, reminders, and expert resources keep them motivated. Whether you're just starting out or leveling up your expertise, this app empowers you to grow, create, and thrive in the design world.
